Academic theories are a new flashpoint of culture wars

Social media’s content can be funny, shocking, or emotional. What it does
not have to be is true.

Disinformation is a likely and expected outcome of the digital advertising
market in social media rather than an unforeseen consequence.

Disinformation circulates through identity-led grudges that can’t be
disproven

Luxury brands are partnering with street brands, cartoons, and video games.
Why? In our latest piece, Angela Cruz and I explored why unconventional
luxury brand collaborations appeal to young Asian consumers, who are the
engine driving demand for luxury consumer goods.

New Podcast alert! I was recently invited to talk about the marketing techniques of the Flat Earth conspiracy theory. In conversation with the fact-checking podcast of Ferret Fact Service (FFS), I discussed my latest publication on disinformation. We d…

Dr. Carlos Diaz Ruiz is named in the 2022 Insight250 list presented by the
European Society of Market Research (ESOMAR) and mTAB