Social media’s content can be funny, shocking, or emotional. What it does
not have to be is true.

Disinformation is a likely and expected outcome of the digital advertising
market in social media rather than an unforeseen consequence.

Disinformation circulates through identity-led grudges that can’t be
disproven

Luxury brands are partnering with street brands, cartoons, and video games.
Why? In our latest piece, Angela Cruz and I explored why unconventional
luxury brand collaborations appeal to young Asian consumers, who are the
engine driving demand for luxury consumer goods.

New Podcast alert! I was recently invited to talk about the marketing techniques of the Flat Earth conspiracy theory. In conversation with the fact-checking podcast of Ferret Fact Service (FFS), I discussed my latest publication on disinformation. We d…

Dr. Carlos Diaz Ruiz is named in the 2022 Insight250 list presented by the
European Society of Market Research (ESOMAR) and mTAB

Vasabladet, a regional Finnish newspaper, features an interview with Dr.
Diaz Ruiz. It discusses disinformation and conspiracy theories.