In the classic text: Power,
technology and the phenomenology of conventions: on being allergic to onions.
Susan Lee Star shows how it is more difficult for MacDonald’s NOT to put onions
on a burger than to do so. Standardization is to give preference to certain
actions at the expense of others.

For those who are not standard(ized), those who do not fit in the
network and thus in the intermingling with the standardized technologies, a
material-discursive misfit occurs. This
stress acts of discrimination—what is considered good or bad, sufficient or
insufficient, normal or deviant—and what kind of power asymmetries that emerge
in such enactments. Consequently, the ordinary or normal is never just neutral.

Digital literacy can perhaps
be regarded as skillsets needed to fit into society.

This is not new, of course, different technologies have, at different
points in history, brought radically different needs for citizen knowledges,
and have at the same time changed the preconditions for citizenship. With each
new (media) technological era, follows discussions about the increased
potentials and growing dangers—but also new needs for new skills. The
television, the radio, the car, and the printing press, to name just a few of
the most noticeable technologies, have all required thoroughly new aptitudes
from citizens. However, who is (or is constructed as) skilled has always been a
matter of power. Because this enveloped conceptualizations of the normal, and
the ‘othered’, of those who need to be adjusted, and those who do not.

With a sincere excuse for shameless self-promotion, this article of mine discusses digital “losers” over time, i.e what groups have been targeted for digital skills education since the 1950s.